TY  - BOOK
AU  - Hooley, Graham
AU  - Nicouland, Brigitte
AU  - Piercy, Nigel F. 
TI  - Marketing Strategy and Competitive Positioning
SN  - 9788131727997
U1  - 658.8 
PY  - 2009///
CY  - Noida: 
PB  - Pearson, 
KW  - Customer
KW  - Management
KW  - Marketing
ER  -