Hooley, Graham <br/><br/>
Marketing Strategy and Competitive Positioning 
/ by Graham Hooley, Nigel F. Piercy and Brigitte Nicouland 
 - 4th ed. 
 - Noida:   Pearson,   2009. 
 - xviii, 614p. 
<br/><br/><label>ISBN: </label>9788131727997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer<br/>Management<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOO/M