TY  - BOOK
AU  - Pongiannan, K.
TI  - Advertising and Brand Building: : Principles and Case Studies
SN  - 9788177083156
U1  - 659.1 
PY  - 2012///
CY  - New Delhi: 
PB  - New Century Publications, 
KW  - Advertising
KW  - Brand Equity
KW  - Consumer Behaviour
KW  - Management
ER  -