Pongiannan, K. <br/><br/>
Advertising and Brand Building  : Principles and Case Studies 
/ by K. Pongiannan 
 - New Delhi:   New Century Publications,   2012. 
 - xii, 194p. 
<br/><br/><label>ISBN: </label>9788177083156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand Equity<br/>Consumer Behaviour<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / PON/A