TY  - BOOK
AU  - Blackett, Tom
AU  - Boad, Bob
TI  - Co-Branding: : The Science of Alliance
SN  - 9780333760895
U1  - 658.827 
PY  - 1999///
CY  - London: 
PB  - Macmillan Business, 
KW  - Branding
KW  - Co-Branding
KW  - Management
KW  - Royalty
ER  -