Blackett, Tom <br/><br/>
Co-Branding  : The Science of Alliance 
/ by Tom Blackett and Bob Boad 
 - London:   Macmillan Business,   1999. 
 - xviii, 142p. 
<br/><br/><label>ISBN: </label>9780333760895 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Co-Branding<br/>Management<br/>Royalty
<br/><br/><label>Dewey Class. No.: </label>658.827  / BLA/C