TY  - BOOK
AU  -  Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor
TI  - An Integrated Marketing Communications Perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2012///
CY  - New Delhi: 
PB  - Tata McGraw Hill Education, 
KW  - Advertising
KW  - Communication
KW  - Management
KW  - Promotion
ER  -