Belch, George E. An Integrated Marketing Communications Perspective / by George E. Belch, Michael A. Belch and Keyoor Purani - 7th ed. - New Delhi: Tata McGraw Hill Education, 2012. - xxxiii, 1075 ISBN: 9780070144965 Subjects--Topical Terms: AdvertisingCommunicationManagementPromotion Dewey Class. No.: 659.1 / BEL/A