TY  - BOOK
AU  - Quelch, John A.
TI  - Sales Promotion Management
SN  - 0137878052
U1  - 658.82 
PY  - 1989///
CY  - London: 
PB  -  Prentice- Hall International, 
KW  - Food
KW  - Management
KW  - Packaged Goods
KW  - Soft Goods
ER  -