Quelch, John A. <br/><br/>
Sales Promotion Management 
/ by John A. Quelch 
 - London:    Prentice- Hall International,   1989. 
 - xi, 350p. 
<br/><br/><label>ISBN: </label>0137878052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food<br/>Management<br/>Packaged Goods<br/>Soft Goods
<br/><br/><label>Dewey Class. No.: </label>658.82  / QUE/S