TY  - BOOK
AU  - Kazmi, S, H. H. 
AU  - Batra, Satish K.
TI  - Advertising & Sales Promotion
SN  - 8174463941
U1  - 659.1 
PY  - 2006///
CY  - New Delhi: 
PB  - Excel Books, 
KW  - Advertising
KW  - Internet
KW  - Management
KW  - Marketing
ER  -