Batra, Rajeev <br/><br/>
Advertising Management 
/ by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi:   Prentice Hall of India,   2003. 
 - xiii, 754p. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Decision Making<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659  / BAT/A