Mohan, Manendra <br/><br/>
Advertising Management  : Concepts and Cases 
/ by Manendra Mohan 
 - New Delhi:   Tata McGraw-Hill Publishing Company,   2006. 
 - xi, 418p. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Economic<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH/A