TY  - BOOK
AU  - Berry, Michael J. A.
AU  - Linoff, Gordon S.
TI  - Mastering Data Mining: : The Art and Science of Customer Relationship Management
SN  - 9788126518258
U1  - 658.802 
PY  - 2013///
CY  - New Delhi: 
PB  - John Wiley & Sons, 
KW  - Clustering
KW  - Data Mining
KW  - Granularity
KW  - Management
ER  -