TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, David A.
AU  - Myers, John G.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1 
PY  - 2014///
CY  - Noida: 
PB  - Pearson, 
KW  - Advertising
KW  - Decision Making
KW  - Global
KW  - Management
ER  -