TY  - BOOK
AU  - Mathur,U.C
TI  - International Marketing Management : : Text and Cases
SN  - 9780761936404
U1  - 658.8422 
PY  - 2008///
CY  - New Delhi: 
PB  - SageTexts , 
KW  - Management
KW  - Market corelation
KW  - Media Wise Advertising
KW  - Revenue Generating Countries
ER  -