TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kumar Ramesh S.
AU  - Wisenblit Joseph
TI  - Consumer Behaviour
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - Chennai: 
PB  - Pearson, 
KW  - Consumer Behavior
KW  - Management
KW  - Marketing Segmentation
KW  - Perception and Positioning of Consumer
ER  -