Schiffman, Leon G. <br/><br/>
Consumer Behaviour 
/ by Leon G.Schiffman,Joseph Wisenblit and S. Ramesh Kumar 
 - 12th ed. 
 - Chennai:   Pearson,   2019. 
 - xxiv,670p. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Management<br/>Marketing Segmentation<br/>Perception and Positioning of Consumer
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH/C