Loudon,David L. <br/><br/>
Consumer Behaviour 
/ by David L. Loudon & Albert J.Della Bitta 
 - 4th ed. 
 - Chennai:   Mc Graw Hill,   2019. 
 - xxiii,788p 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Managerial Reflection<br/>Purchasing patterns <br/>Social Groups 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU/C