Malhotra,Naresh K. Marketing Research : An applied Orientation / by Naresh K. Malhotra and Satyabhusan Dash - Chennai : Pearson, 2020. - xxiv,955p. ISBN: 9789353433291 Subjects--Topical Terms: CorrelationData collectionManagementRegression Dewey Class. No.: 658.83 / MAL/M