TY  - BOOK
AU  - Belch,George e. 
AU  - Belch,Michael A. 
AU  - Purani ,Keyoor
TI  - Advertising and Promotion : : An Integrated  Marketing Communication Perspective
SN  - 9781259026850
U1  - 659.1 
PY  - 2019///
CY  - Chennai: 
PB  - Mc Graw Hill, 
KW  - Ethical Perspectives
KW  - Management
KW  - Marketing Communication
KW  - Monitoring
ER  -