Belch,George e.  <br/><br/>
Advertising and Promotion   : An Integrated  Marketing Communication Perspective 
/ by George e. Belch,Michael A. Belch and Keyoor Purani  
 - 9th ed. 
 - Chennai:   Mc Graw Hill,   2019. 
 - xliii,1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ethical Perspectives<br/>Management<br/>Marketing Communication<br/>Monitoring
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL/A